

The RBT system can also be used to deliver ad messages to callers. AdRBT or SRBT (Sponsored RBT) involves replacing ‘tring tring’ of non-RBT subscribers with an advertisement. The Adwiser platform delivering AdRBT along with RBT system, is a comprehensive Mobile Marketing solution designed to cater to the specific needs of the advertising world for targeted delivery of advertisements across various channels. Details of the Adwiser Platform are elaborated in the Mobile Marketing section.