Another innovative product from OnMobile is the M-Radio, the product concept of which revolves around the idea of providing radio on the go to any customer, anywhere in the operator’s network. M-Radio is a Voice Based Application which allows users to listen and browse Music via the mobile network. The advantage of M-Radio in the VAS space is that there is no handset barrier. It requires no installations on the customer’s handset and is scalable to have 100s of Music channels.
M-radio has the ability to deliver music content based on the user’s taste. It acts as an excellent brand extension tool and is a great combination of superior technology and easy access User Interface. The user is king with OnMobile’s M-Radio - the listeners enjoy an uninterrupted flow of songs according to their choice and can even skip songs/channels they do not like, uninterrupted by advertisement.
Users can search their favourite Album/Artist songs powered by OnMobile’s voice recognition technology
Ample scope for cross-selling and up-selling all music-related products like Ringtones, Ringback Tones and Full Track downloads
With its easy access user interface, OnMobile’s M-Radio service has delighted music lovers across the globe by offering full length songs from a huge variety of collections anywhere, anytime!