Ring Back Tone

RBT is a mode of self-expression for the end consumer, a billboard for one self to advertise, communicate and connect. Being network enabled it is controlled by the operator and thus becomes single largest channel for the delivery of digital content by the operator.The content is consumed in the regular action of a voice call,hence there is no separate call to action for the consumption of the service.

OnMobile RingBack Tone is one of the core applications of OnMobile suite. Hosted on the patented OnMobile multimodal platform, the RBT service allows the subscribers to replace the regular ringing tone with a song or tune of their choice. Also, the subscribers can personalize ringback tones for individual callers. It is a network-based service without any handset dependency.

Benefits

• Provides a way to monetize real estate of 15-20 seconds of call setup time which otherwise would have been a network cost
• It’s a mode of self-expression for end consumer, through which they can express a little bit about their self
• It is the largest channel for digital music sale for the operator
• OnMobile’s services become the entry point for consumers who want to try other VAS services such as games, mobile apps, music and video for advanced user experience. And because OnMobile can customize the applications' interface to reflect the service provider’s preferences, consumers will not be aware that they are working with software originating outside the service provider
• Customizable links, display heads, footers facilitate promotional opportunities for service providers.
• Creates an opportunity for the operator promote its other services
• Can use the real estate for commercial advertisements and mobile coupon services