Social RBT

Social Ring Back Tones is the convergence of ringback tones service with one’s community which is manifested on the social network or on the operator’s network by mining the user’s usage patterns.

OnMobile powered SRBT allows the consumers to publish their ringback tones status on the social networking sites besides activating the service. The existing ringback tones consumers can share their profile on social networks i.e., the application can publish ringback tone profile of a registered subscriber on the social network walls.

Users need to register for social ringback tones service through a social network service which will be powered by OnMobile.

Benefits:

• A new channel for
  • Subscriber acquisition
  • Subscriber retention
  • Churn Management
• Social bandwagon which increases the visibility as well as virility