Manager - Consumer Research

Location Bangalore

Area of Expertise Product Management

Experience 08 - 10 Years

Qualification Graduation Degree or Equivalent

Job Description

  • Preparing research instruments like – Research Briefs, Questionnaires, Online surveys, Discussions Guides, Usability test guides etc.
  • Briefing research vendors and getting proposals
  • Liasoning with research partners for timely and good quality research outputs
  • Adding value to the research inputs provided by the research partners keeping in mind the organizational priorities
  • Should have worked on brand track, ad pre tests, concept tests, ethnography studies, usage and attitude studies etc.
  • Should have experience conducting Focus groups/ Depth interviews
  • Liasoning with Internal teams for Research Requirements
  • Conducting internal researches preparing reports and sharing insights

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