Manager - Consumer Research
Area of Expertise Product Management
Experience 08 - 10 Years
Qualification Graduation Degree or Equivalent
- Preparing research instruments like – Research Briefs, Questionnaires, Online surveys, Discussions Guides, Usability test guides etc.
- Briefing research vendors and getting proposals
- Liasoning with research partners for timely and good quality research outputs
- Adding value to the research inputs provided by the research partners keeping in mind the organizational priorities
- Should have worked on brand track, ad pre tests, concept tests, ethnography studies, usage and attitude studies etc.
- Should have experience conducting Focus groups/ Depth interviews
- Liasoning with Internal teams for Research Requirements
- Conducting internal researches preparing reports and sharing insights